Google Rebrands Vertex AI as Gemini Enterprise Agent Platform at Cloud Next 2026 — A2A Protocol Live in 150+ Organizations
Las Vegas hosted Google Cloud Next 2026 this week, and the central theme was unmistakable: enterprise AI isn’t about chatbots anymore. It’s about agents — and Google wants to be the foundation they run on. The headline announcement: Vertex AI is being rebranded as the Gemini Enterprise Agent Platform (GEAP), a unified full-stack hub designed to let enterprises build, scale, govern, and optimize AI agents at production scale. The rebrand signals more than a name change — it’s Google’s clearest statement yet that the agentic era requires a different kind of infrastructure. ...