Agentic Engine Optimization (AEO): How to Make Your Site Visible to AI Agents
Search engine optimization taught a generation of web publishers to write for Google’s algorithm. But something changed quietly over the last 18 months: an increasing share of web discovery is now happening through AI agents, not search engines. When someone asks OpenClaw to research a topic, or sends Claude in Chrome to find the best approach to a technical problem, or asks Perplexity to summarize a product category — those agents are crawling and extracting web content in ways that Google’s crawler never needed to. The content structures that rank well in search often perform terribly in agentic extraction. ...