Enterprise AI Agents: Spotting Agentwashing in 2026
“AI agent” is becoming the new “cloud-native.” Every software vendor, platform provider, and enterprise SaaS company is rushing to attach the label to their products. According to Gartner’s August 2025 forecast, 40% of enterprise applications will be integrated with task-specific AI agents by end of 2026 — up from less than 5% in 2025. Gartner has a name for what’s driving much of that growth: agentwashing. Agentwashing is the practice of relabeling automation, robotic process automation (RPA), or chatbots as “agentic AI” for marketing purposes. It’s not a fringe phenomenon. It’s happening across the enterprise software landscape, and it has real consequences for buyers making decisions based on inflated capability claims. ...